PEAK has evolved over the almost 30 years of our existence, and with that evolution comes a brand refresh. We’ve also had a couple of those over the years, but this time we are encompassing our growing portfolio included in the PEAK International Group – PEAK Scientific, PEAK Gas and Noblegen.
From a simple black and yellow triangle (signifying the Matterhorn which gave Robin the inspiration for the company name), to then incorporate the colour palette we are known for today, and moving to the triangle made up of three distinct parts, we have evolved but kept the core aspect of what makes PEAK PEAK.
The 3 core colours were introduced to signify the 3 main divisions; green for PEAK Scientific and the lab gas solutions, orange to represent the industrial division, providing nitrogen to industries such as MAP and laser cutting, then blue for the marine division which provided nitrogen to create an inert atmosphere around ship gearboxes.
Over time, this colour story also evolved as PEAK grew in size, with PEAK moving to the familiar triangle composed of three distinct components. The three elements reinforced PEAK’s brand story, signifying innovation, service and a customer first culture. These elements reflected that PEAK’s true brand strength relied on all three pillars together.
Our newest iteration will remain familiar, but with slight changes to reflect the growth the company has undergone in recent years.
In the last year, PEAK have undergone some restructuring to bring all parts of the business together under one umbrella. We were able to do this with the creation of the PEAK International Group. Comprising of PEAK Scientific, PEAK Gas Generation, and Noblegen Cryogenics, the PEAK International Group now encompasses our full range of gas and liquid solutions which including nitrogen, hydrogen, zero air, and liquid nitrogen.
By unifying the three brands under the PEAK International Group, we are going to be able to roll out the excellence in customer experience, service and technology PEAK was built upon across all brands. With this change, we’ll be leveraging expertise and facilities, implementing cutting edge technology across their range of liquid nitrogen, nitrogen, hydrogen and zero air generators and delivering the best-in-class on-site service and support to all brands in the group.
